Raye The Label

Artful pieces inspired by Country, creativity & motherhood

Raye the Label is more than what we create — it’s a reflection of the journey that shaped it.

Raye the Label is inspired by motherhood, storytelling, art, and connection. Born during a season of rediscovery after becoming a mother, the brand began as a creative outlet, a way to reconnect with identity, creativity, and the beauty found in everyday moments.

Every piece is thoughtfully designed with intention, blending story, culture, and meaning into something both personal and timeless. There is a quiet softness behind everything we create, shaped by the moments that form us and inspired by the connections we hold close.

Raye is a reflection of creativity, connection, and the moments that shape us. Through considered design and meaningful details, we create pieces to be treasured, shared, and woven into everyday life.

SHOP OUR DEBUT COLLECTION

Create

Thoughtfully designed pieces inspired by emotion, art, and storytelling.

Connect

Inspired by motherhood, connection, and the everyday moments that shape us.

Feel

Creating pieces that feel personal, expressive, and deeply lived in.

Inspired by Country

Inspired by the tones and natural movement of Country, this piece reflects the quiet beauty found in connection — to land, story, identity, and the moments that shape us. Flowing forms and deep earth tones echo the rhythm of water, wind, and earth, holding a sense of grounding, memory, and belonging.

Designed by a proud Aboriginal woman of the Kombumerri People, this work is shaped by connection and story, where culture, creativity, and lived experience come together through art.

Created with intention, it is made to be held close, lived with, and carried through the moments that matter most.

Explore the Collection

I love the durability of these swaddles — the aesthetic is absolutely perfect. Such a beautiful product!

- Jamie-Leigh, B ., Queensland, Brisbane